By AdXpert ·
A practical checklist to evaluate digital marketing agencies in Dehradun: what to ask, what to verify and which red flags to avoid.
Start with what they have actually done
Ask for live websites, ad accounts or Google rankings you can check yourself, not just screenshots. Open the sites on your phone and see how fast they load and whether the call button works.
Ask for a plan, not a pitch
A good agency can tell you which keywords and channels they would start with for your business, and what will change on your website in the first month. A generic proposal that fits any business is a warning sign.
Understand who owns what
Your Google Ads account, Google Business Profile, analytics and website should be in your name. Be careful with any agency that keeps control of these.
Beware of guarantees
No one controls Google. Be cautious of promises like first page in 30 days or guaranteed leads. A trustworthy agency commits to the work, reporting and honest tracking.
Check reporting and communication
Ask how often you will get reports, what is in them, and who you will speak to. You should see calls, form fills, cost per lead and next steps, not only impressions and clicks.
Match the agency to your size
A small local business and a large brand need different plans. Choose an agency that is comfortable with your budget and explains the trade-offs clearly.
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